As PINTOLA Peanut Butter completed a year at amazon.in, I got an idea to write a blog on the awareness of peanut butter across India through our sale over the year of 2016. The consumption of peanut butter is less than 1% compare to milk butter, however I can say that it’s growing steadily.
Based on the sale of PINTOLA peanut butter across India over last year, we have prepared the charts as below.
The crunchy flavor of peanut butter is found as the most popular compare to creamy and chocolate flavor of peanut butter. Among children, chocolate peanut butter is good choice as it contains more than 10% protein and above 30% good fats (unsaturated fats) with an awesome taste. Other variants such as sugar-free (mostly used by diabetic patients) and organic peanut butter are also getting good attention.
More use of ready to eat products in breakfast and an awareness of getting good protein and fibre, the sale of peanut butter is found more in corporate areas of metros.
As per the industry estimates, annually 10,000 to 12,000 tonnes of peanut butter is produced in the India and over 90% is exported across the globe. (Based on TOI article published on Feb 7, 2016). But the awareness of eating healthy food is pushing hard on sale of peanut butter. As an increment in population of working women in India encourages the market for ready to eat products in which peanut butter is an important player.
Thank you for reading.
Written by: Sunny Patel (MTech IIT Madras)